Nov 12 2011
Meet Mark Anderson, Ed.D.
Here is a fourteen minute audio of Michigan child psychologist Mark Anderson, discussing how his website generates a combination of psychological testing and therapy clients every month, generating over $11,000 of revenue. Click on the Play button below his picture to listen:
Key quotation: “The amount of money my website is generating is staggering when I think about it, and very satisfying.”
You can see his site at: http://www.AndersonPsychologyCenter.com
Summary:
Lifetime Value of a Referral (one session of Psychological Testing): $1200
Lifetime Value of a Referral (Therapy): $2185
(using estimates of $115 per session and 19 session length of treatment)
Lifetime Value of Website Referrals Per Month: $6,555
(4 testing referrals [$4800] + 3 therapy referrals [$6,555] = $11,355).
Lifetime Value of Website Referrals Per Year: $136,260
(12 months x $11,355 = $136,260)
Mark’s experience (and the others’) is very encouraging. We too have always offered free phone consults and it’s great to hear that for him this has been effective in converting inquiries to appts.