Archive for the 'psychologist' Category

Jul 22 2010

Meet Carrie Merscham, PsyD

Here is a 15 minute audio of Colorado psychotherapist Carrie Merscham, discussing with Mel Restum, PhD how she developed a website that is now generating 20 referrals a month. Click on the Play button below her picture to listen:




MP3 File

Key quotation: “I find the online piece to be critical…it gives people lots of different options to take a look at, to find out more information about who you are and what you do.”

Carrie’s website is a great example of someone succeeding online by diversifying her presence online.
You can see her site at: http://www.coloradotherapycare.com

Note
: Carrie’s site is NOT an example of the template websites that we create as part of our Website Success Strategies program; this is a custom design.



Summary:

Lifetime Value of a Referral: $1000
(using conservative estimates of $100 per session and 10 session length of treatment – her actual numbers are higher than this)
Lifetime Value of Website Referrals Per Month: $20,000
(20 referrals x $1000 = $20,000).

Lifetime Value of Website Referrals Per Year: $240,000
(12 months x $20,000 = $240,000)

16 responses so far

Jul 13 2010

Meet Marti Peck, PhD

Here is a seven minute audio of California Psychologist Marti Peck. Learn how Marti has used her website to quadruple the number of inquiries she gets for her psychoanalytic practice. Click on the Play button below her picture to listen:



MP3 File


Key quotation: “This is how people communicate now – through the Internet. You need to start driving a car, and not a horse and buggy!”
You can see her site at: http://www.san-diego-depression-anxiety-treatment.com/


Summary:

Lifetime Value of a Referral: $1500
(using conservative estimate of $125 per session and 12 session length of treatment)
Lifetime Value of Website Referrals Per Month: $12,000
(8 referrals x $1,500 = $12,000).

Lifetime Value of Website Referrals Per Year: $144,000
(12 months x $12,000 = $144,000)

No responses yet

Jul 12 2010

Meet Mark Anderson, Ed.D.

Here is a fourteen minute audio of Michigan child psychologist Mark Anderson, discussing how his website generates a combination of psychological testing and therapy clients every month, generating over $11,000 of revenue. Click on the Play button below his picture to listen:

Mark Anderson


MP3 File

Key quotation: “The amount of money my website is generating is staggering when I think about it, and very satisfying.”

You can see his site at: http://www.AndersonPsychologyCenter.com


Summary:
Lifetime Value of a Referral (one session of Psychological Testing): $1200
Lifetime Value of a Referral (Therapy): $2185
(using estimates of $115 per session and 19 session length of treatment)
Lifetime Value of Website Referrals Per Month: $6,555
(4 testing referrals [$4800] + 3 therapy referrals [$6,555] = $11,355).

Lifetime Value of Website Referrals Per Year: $136,260
(12 months x $11,355 = $136,260)

One response so far

Jul 12 2010

Meet Dan Klein, PsyD

Here is a nine minute audio of Michigan Child Psychologist Dan Klein, discussing how a website helped him fill up his practice after moving to a new area with a where he had no clients and no contacts, and the economy was in a severe slump. His website is now generating 5-10 referrals a month. Click on the Play button below his picture to listen:



MP3 File

Key quotation: “No investment – even in my financial life – has paid the dividends that my website has in getting my practice to grow.”
You can see his site at: www.childandfamilysolutionscenter.com



Summary:

Lifetime Value of a Referral: $1250
(using conservative estimates of $125 per session and 10 session length of treatment – his actual numbers are higher than this)
Lifetime Value of Website Referrals Per Month: $6,250
(5 referrals x $1250 = $6,250).

Lifetime Value of Website Referrals Per Year: $75,000
(12 months x $6,250 = $75,000)

One response so far

Apr 22 2010

Google AdWords Campaign Settings

If you’re using Google AdWords, be sure to pay attention to the four items in this short video, which discusses the AdWords campaign settings. Improper settings can be a huge source of wasted money, as can having a poor Landing Page which does not convert visitors to contacts.

One response so far

Apr 20 2010

What are Meta Tags and How Can They Help Me Get to Google Nirvana?

Meta tags are a confusing part of websites – but doing them right can make a HUGE difference in your free organic search results.

Two steps:

1) Find top keywords for your areas of specialization using the free Google Keyword Tool:

https://adwords.google.com/select/KeywordToolExternal

2) Insert new meta tags, or edit ones you have (or have your programmer do this for you). Here’s a video to explain exactly what meta tags are; what they do and how to find them on any website.

Note: if the video does not display, you may need to install Adobe Flash Player

17 responses so far

Apr 11 2010

Meet Kate McNulty, MSW

Here is an eight minute audio of Oregon psychotherapist Kate McNulty, discussing how her website generates 30 – 40 inquiries for therapy every month. Click on the Play button below her picture to listen:



MP3 File

Key quotation: “Having a website allows me to engage people before we ever speak – it makes it much easier for me to have clients call who were already ready to see me.”

You can see her site at: http://www.portland-counseling.com



Summary:

Lifetime Value of a Referral: $1000
(using conservative estimates of $100 per session and 10 session length of treatment – her actual numbers are higher than this)
Lifetime Value of Website Referrals Per Month: $15,000
(15 referrals x $1000 = $15,000).

Lifetime Value of Website Referrals Per Year: $180,000
(12 months x $15,000 = $75,000)

No responses yet

Apr 07 2010

Meet Brian Farr, MA

Here is a ten minute audio of Oregon Psychotherapist Brian Farr. Learn how Brian’s website optimization and use of Google AdWords has added over $36,000 a year to his practice, which specializes in addictions and financial issues for couples. Click on the Play button below his picture to listen:



MP3 File


Key quotation: “After the initial startup, the value of it just goes on and on…”
You can see his site at: http://www.bhfarr.com/


Summary:

Lifetime Value of a Referral: $1000
(using estimate of $100 per session and 10 session length of treatment)
Lifetime Value of Website Referrals Per Month: $3,000
(3 referrals x $1000 = $3,000).

Lifetime Value of Website Referrals Per Year: $36,000
(12 months x $3,000 = $36,000)

One response so far

Oct 22 2009

TherapySites Review – with Guidelines for Template Driven Services

Several people have asked if TherapySites is a good platform from which to develop a website. So I thought I’d take it for a spin and see what it has to offer.

TherapySites does a good job of allowing a novice to create a professional-looking site. In fact if you wanted, you could create an entire site in less than two hours, if you wanted to keep most of their default settings. You can, to a limited degree, customize the site to fit your needs, though, for a beginner I suspect it could be confusing or cumbersome to make changes to the site design and text. But that flexibility is there if you’re willing to learn how to do it.

They are now bundling their service with Psychology Today, where you get six months free when you create a site with them. This would have been much more attractive in the past than it is today – almost everyone I’ve spoken to around the country is getting far fewer referrals from Psychology Today in 2009 than they have gotten in the past. I’m not sure if it’s because of the sheer numbers of therapists on the site, but it’s clear that it’s not working as well as it once did.

My biggest complaint with this service has to do with accessing HTML, the meta tags and the price. Re HTML, it doesn’t appear that you can edit the actual HTML, or add additional HTML code on your own, which could limit adding advanced features in the future. Re meta tags, they strongly encourage you not to mess with them. Furthermore, they write:

Your pages can have an internal title, description, and keywords. These are not visible content. They are only used by search engines, and are never actually shown to anyone. They are unlikely to move your site up in the search results by any significant amount. If you want to change the visible content of your site, then you are in the wrong place.

In fact, the title tag of every page IS visible to people at the top of the browser window, and almost every expert I’ve studied with has said that the Title Tag does influence search engine results.

Re price, they advertise that you can create a site for “only” $59 a month. Only? This is a VERY expensive service. That’s over $700 a year. Most web hosting services, even those that include a website builder within them, charge no more than $300 a year. And some, like GoDaddy and Yahoo, are less than $150 a year. So I’m not sure how they can justify this price other than the fact that they are appealing to novices who don’t know any better.

In sum, TherapySites has some good features if you don’t want to get your hands dirty or spend too much time creating or maintaining your site. But feature for feature, you will have a greater ability to customize – at a lower price – with several competing services.

With any template-driven website building services,
these are the key criteria to look for:

  1. can you change the design on your own? Text, graphics, photos?
  2. can you add as many pages as you like, to allow for future expansion?
  3. can you register your own domain name?
  4. how accessible is the support? Can you get a live person on the line when you need help?
  5. can you access the meta tags or other HTML programming, for search engine optimization or adding other advanced features?

4 responses so far