Archive for the 'bodywork' Category

Jul 24 2010

Internet Marketing and Private Practice Success

Published by Joe Bavonese under bodywork,bodyworker,chiropractic,counselor,dentist,growing a private practice,mental health,private practice success

Here’s a short video where Joe Bavonese gives an overview of why Internet marketing is crucial to private practice success in the 21st century, and key elements for creating that success:

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Jul 19 2010

Meet Suzie Wolfer, LCSW

Published by Joe Bavonese under bodywork,bodyworker,chiropractic,counselor,dentist,growing a private practice,massage,mental health,physical therapist,private practice success

Here is a ten minute audio of Oregon Psychotherapist Suzie Wolfer. Learn how Suzie’s website optimization and rewrite of her website content has enabled her to triple her practice in one year.  Click on the Play button below her picture to listen:




MP3 File


Key quotation: “My website is generating so many referrals that I’m starting a group practice – and I’m not even advertising…”
You can see her site at: http://www.counseling-portlandoregon.com/

Summary:

Lifetime Value of a Referral: $1000
(using estimate of $100 per session and 10 session length of treatment)
Lifetime Value of Website Referrals Per Month: $7,000
(7 referrals x $1000 = $7,000).

Lifetime Value of Website Referrals Per Year: $84,000
(12 months x $7,000 = $84,000)

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Apr 22 2010

Google AdWords Campaign Settings

Published by Joe Bavonese under bodywork,counselor,growing a private practice,mental health,private practice success,psychologist,social worker,starting a private practice,therapy marketing

If you’re using Google AdWords, be sure to pay attention to the four items in this short video, which discusses the AdWords campaign settings. Improper settings can be a huge source of wasted money, as can having a poor Landing Page which does not convert visitors to contacts.

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