Uncommon Conversations

Here’s a short video where Joe Bavonese gives an overview of why Internet marketing is crucial to private practice success in the 21st century, and key elements for creating that success:

Here is a 15 minute audio of Colorado psychotherapist Carrie Merscham, discussing with Mel Restum, PhD how she developed a website that is now generating 20 referrals a month. Click on the Play button below her picture to listen:

Key quotation: “I find the online piece to be critical…it gives people lots of different options to take a look at, to find out more information about who you are and what you do.”

Carrie’s website is a great example of someone succeeding online by diversifying her presence online.
You can see her site at: http://www.coloradotherapycare.com

Note: Carrie’s site is NOT an example of the template websites that we create as part of our Website Success Strategies program; this is a custom design.

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Summary:

Lifetime Value of a Referral: $1000
(using conservative estimates of $100 per session and 10 session length of treatment – her actual numbers are higher than this)
Lifetime Value of Website Referrals Per Month: $20,000
(20 referrals x $1000 = $20,000).

Lifetime Value of Website Referrals Per Year: $240,000
(12 months x $20,000 = $240,000)

Here is a ten minute audio of Oregon Psychotherapist Suzie Wolfer. Learn how Suzie’s website optimization and rewrite of her website content has enabled her to triple her practice in one year.  Click on the Play button below her picture to listen:

Key quotation: “My website is generating so many referrals that I’m starting a group practice – and I’m not even advertising…”
You can see her site at: http://www.counseling-portlandoregon.com/

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Summary:

Lifetime Value of a Referral: $1000
(using estimate of $100 per session and 10 session length of treatment)
Lifetime Value of Website Referrals Per Month: $7,000
(7 referrals x $1000 = $7,000).

Lifetime Value of Website Referrals Per Year: $84,000
(12 months x $7,000 = $84,000)

Here is a seven minute audio of California Psychologist Marti Peck. Learn how Marti has used her website to quadruple the number of inquiries she gets for her psychoanalytic practice. Click on the Play button below her picture to listen:

Key quotation: “This is how people communicate now – through the Internet. You need to start driving a car, and not a horse and buggy!”
You can see her site at: http://www.san-diego-depression-anxiety-treatment.com/

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Summary:

Lifetime Value of a Referral: $1500
(using conservative estimate of $125 per session and 12 session length of treatment)
Lifetime Value of Website Referrals Per Month: $12,000
(8 referrals x $1,500 = $12,000).

Lifetime Value of Website Referrals Per Year: $144,000
(12 months x $12,000 = $144,000)

Here is a fourteen minute audio of Michigan child psychologist Mark Anderson, discussing how his website generates a combination of psychological testing and therapy clients every month, generating over $11,000 of revenue. Click on the Play button below his picture to listen:

Key quotation: “The amount of money my website is generating is staggering when I think about it, and very satisfying.”

You can see his site at: http://www.AndersonPsychologyCenter.com

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Summary:
Lifetime Value of a Referral (one session of Psychological Testing): $1200
Lifetime Value of a Referral (Therapy): $2185
(using estimates of $115 per session and 19 session length of treatment)
Lifetime Value of Website Referrals Per Month: $6,555
(4 testing referrals [$4800] + 3 therapy referrals [$6,555] = $11,355).

Lifetime Value of Website Referrals Per Year: $136,260
(12 months x $11,355 = $136,260)

Here is a nine minute audio of Michigan Child Psychologist Dan Klein, discussing how a website helped him fill up his practice after moving to a new area with a where he had no clients and no contacts, and the economy was in a severe slump. His website is now generating 5-10 referrals a month. Click on the Play button below his picture to listen:

Key quotation: “No investment – even in my financial life – has paid the dividends that my website has in getting my practice to grow.”
You can see his site at: www.childandfamilysolutionscenter.com

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Summary:

Lifetime Value of a Referral: $1250
(using conservative estimates of $125 per session and 10 session length of treatment – his actual numbers are higher than this)
Lifetime Value of Website Referrals Per Month: $6,250
(5 referrals x $1250 = $6,250).

Lifetime Value of Website Referrals Per Year: $75,000
(12 months x $6,250 = $75,000)

Links are an essential part of a successful website that generates steady referrals. I’ve prepared a short video to explain some of the key concepts in linking:

As promised in the video, here are links for more information about

1) the six week Website Success Strategies program beginning April 29th, and

2) the six week Pay Per Click Google AdWords Advertising program beginning April 30th.

If you’re using Google AdWords, be sure to pay attention to the four items in this short video, which discusses the AdWords campaign settings. Improper settings can be a huge source of wasted money, as can having a poor Landing Page which does not convert visitors to contacts.

Meta tags are a confusing part of websites – but doing them right can make a HUGE difference in your free organic search results.

Two steps:

1) Find top keywords for your areas of specialization using the free Google Keyword Tool:

https://adwords.google.com/select/KeywordToolExternal

2) Insert new meta tags, or edit ones you have (or have your programmer do this for you). Here’s a video to explain exactly what meta tags are; what they do and how to find them on any website.

Note: if the video does not display, you may need to install Adobe Flash Player

Here is an eight minute audio of Oregon psychotherapist Kate McNulty, discussing how her website generates 30 – 40 inquiries for therapy every month. Click on the Play button below her picture to listen:

Key quotation: “Having a website allows me to engage people before we ever speak – it makes it much easier for me to have clients call who were already ready to see me.”

You can see her site at: http://www.portland-counseling.com

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Summary:

Lifetime Value of a Referral: $1000
(using conservative estimates of $100 per session and 10 session length of treatment – her actual numbers are higher than this)
Lifetime Value of Website Referrals Per Month: $15,000
(15 referrals x $1000 = $15,000).

Lifetime Value of Website Referrals Per Year: $180,000
(12 months x $15,000 = $75,000)