Uncommon Conversations

No, this is not a plug for Elmer Fudd, but a fun way to describe how we can help you get more consistent Internet referrals. Check out my 3 minute video which explains this in more detail:

We Web It – Start Anytime: We Do Internet Marketing For You

You Web It, Starts Friday, February 10th: Website Success Strategies Program

Here is a ten minute audio of Oregon Psychotherapist Suzie Wolfer. Learn how Suzie’s website optimization and rewrite of her website content has enabled her to triple her practice in one year.  Click on the Play button below her picture to listen:

Key quotation: “My website is generating so many referrals that I’m starting a group practice – and I’m not even advertising…”
You can see her site at: http://www.counseling-portlandoregon.com/

Lifetime Value of a Referral: $1000
(using estimate of $100 per session and 10 session length of treatment)
Lifetime Value of Website Referrals Per Month: $7,000
(7 referrals x $1000 = $7,000).
Lifetime Value of Website Referrals Per Year: $84,000
(12 months x $7,000 = $84,000)

www.uncommonpractices.com

Here is a nine minute audio of Michigan Child Psychologist Dan Klein, discussing how a website helped him fill up his practice after moving to a new area with a where he had no clients and no contacts, and the economy was in a severe slump. His website is now generating 5-10 referrals a month. Click on the Play button below his picture to listen:

Key quotation: “No investment – even in my financial life – has paid the dividends that my website has in getting my practice to grow.”
You can see his site at: www.childandfamilysolutionscenter.com

Summary:

Lifetime Value of a Referral: $1250
(using conservative estimates of $125 per session and 10 session length of treatment – his actual numbers are higher than this)
Lifetime Value of Website Referrals Per Month: $6,250
(5 referrals x $1250 = $6,250).

Lifetime Value of Website Referrals Per Year: $75,000
(12 months x $6,250 = $75,000)

www.uncommonpractices.com

Meta tags are a confusing part of websites – but doing them right can make a HUGE difference in your free organic search results.

Two steps:

1) Find top keywords for your areas of specialization using the free Google Keyword Tool:

https://adwords.google.com/select/KeywordToolExternal

2) Insert new meta tags, or edit ones you have (or have your programmer do this for you). Here’s a video to explain exactly what meta tags are; what they do and how to find them on any website.

Note: if the video does not display, you may need to install Adobe Flash Player

www.uncommonpractices.com

Here is a 15 minute audio of Colorado psychotherapist Carrie Merscham, discussing with Mel Restum, PhD how she developed a website that is now generating 20 referrals a month. Click on the Play button below her picture to listen:

Key quotation: “I find the online piece to be critical…it gives people lots of different options to take a look at, to find out more information about who you are and what you do.”

Carrie’s website is a great example of someone succeeding online by diversifying her presence online.
You can see her site at: http://www.coloradotherapycare.com

Note: Carrie’s site is NOT an example of the template websites that we create as part of our Website Success Strategies program; this is a custom design.

Summary:

Lifetime Value of a Referral: $1000
(using conservative estimates of $100 per session and 10 session length of treatment – her actual numbers are higher than this)
Lifetime Value of Website Referrals Per Month: $20,000
(20 referrals x $1000 = $20,000).

Lifetime Value of Website Referrals Per Year: $240,000
(12 months x $20,000 = $240,000)

www.uncommonpractices.com